Privacy Policy



Continental Properties Company, Inc. ("Continental") is strongly committed to protecting the privacy of its customers and visitors. This privacy policy describes what information Continental will collect from visitors such as yourself, and how we will use that information once it is collected.

What Websites Does This Policy Apply To?

This privacy policy applies to Continental's Website located at (the "Website"). It does not apply to any other websites, including those that have hypertext links to the Website or third-party websites that Continental links to. This policy does not apply to the practices of any third party, affiliate, or business partner that Continental does not own or control, or those organizations or groups who associate themselves with Continental.

Collection of Non-personal Data

If you browse the Website you do so anonymously. We do not collect your e-mail address or other personal information. We do log your IP address (the internet address of your computer) to tell us which parts of our Website you visit and how long you spend there. We do not link your IP address to anything personally identifiable; however, we do track the state and/or country you are accessing the internet from, the date and time you visited and the type of computer, operating system and Web browser you are using. Your browser supplies us with this information. We use this information from our server logs to learn more about our visitors as a group, not about you as an individual. The information helps us identify overall usage patterns and trends on the site.

Collection of Your Personal Information

Our Website contains various forms where you can request information and we obtain personal information you provide to us via these means. We may use this information to provide you with information about the products and services offered by Continental, its affiliates or business partners. Continental will not sell or share your name, address, e-mail address or other personal information with any other organization, except our service providers that provide products and services on this website.

Removing or Updating Personal Information

If you believe your personal information is not accurate, or if you would like us to delete personal information collected by Continental through this Website (excluding information submitted in rental applications or other information pertaining to your rental of property from Continental), please contact us at or call 262-502-5500.

Disclosure of Your Personal Information

Continental may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) satisfy a legal order or comply with legal process; (b) defend the rights of Continental or its affiliates or business partners; or (c) protect the personal safety of Continental employees, agents, affiliates, business partners, customers or Website users.

Third-Party Services

The Website offers features and services that are administered or provided by third parties hired by Continental. These services include Rental Unit Pricing and Availability, Online Rent Payment, Online Lease Application Services and Interactive Floor Plans. To receive these services, you may be required to provide these third parties with personal information. All such services are subject to separate terms and conditions established by our third-party providers, including separate privacy policies, which may be different than this privacy policy.

Credit Card Information

When you purchase products or services online through our website, we do not collect, access or store your credit card information. All financial information, including credit card information, is sent directly to the third party that processes credit card transactions on Continental’s behalf.


This website has reasonable technical and organizational security measures in place to protect the loss, misuse or alteration of information under our control. We cannot guarantee that unauthorized third parties will never be able to defeat those security measures. Although we cannot guarantee that our systems are 100% secure 100% of the time, we periodically update our technology in order to improve the protection of customer information. This website does not use a secure server to transmit sensitive data to and from our site. However, our third-party service providers that collect financial data do use secure servers. Be sure not to transmit any credit card or other financial or sensitive data through this website unless you have first verified that the data is being submitted to our third-party service provider’s secure server.

Governing Law and Jurisdiction

This Policy, and Continental's collection and use of customer information, shall be governed and interpreted in accordance with the laws of the United States and the State of Wisconsin. Any disputes arising out of this Policy shall be adjudicated in a court of competent jurisdiction in the Eastern District of the State of Wisconsin.

Governing Language

Any translation of this Policy is done for local requirements and in the event of a dispute between the English and any non-English versions, the English version of this Privacy Policy shall govern.

Continental Privacy Policy Changes

Continental reserves the right to change its privacy policy at any time without prior notice. Any changes to the privacy policy will be posted on this page and will be effective immediately upon posting.